Bringing Volvic’s unstoppable spirit to life at Tough Mudder
We challenged Tough Mudder contestants to Unbottle their Unstoppable at the events for access to a unique post-race experience. We took over the iconic ‘Everest’ obstacle and turned it into the Volvic Volcano to showcase their ‘Unbottle your Unstoppable’ idea. At the obstacle, scouts were on hand to spot and reward people who showed a truly Unstoppable spirit. These people were treated to a blissful post-race soak in more Volvic Volcanoes – hot tubs, bubbling away at base camp.