Giving Tough Mudder participants an unstoppable reward
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Bringing Volvic’s unstoppable spirit to life at Tough Mudder

We challenged Tough Mudder contestants to Unbottle their Unstoppable at the events for access to a unique post-race experience. We took over the iconic ‘Everest’ obstacle and turned it into the Volvic Volcano to showcase their ‘Unbottle your Unstoppable’ idea. At the obstacle, scouts were on hand to spot and reward people who showed a truly Unstoppable spirit. These people were treated to a blissful post-race soak in more Volvic Volcanoes – hot tubs, bubbling away at base camp.

The Results

10million promotional packs distributed36K primary engagements at Volvic obstacle and base465K page views to microsite122K exposure to Tough Mudder attendees2.5K Mudderers rewarded with a hot tub soak

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